Since I also write, being creative is a matter of opening the heart and intuition to what the Innermost wants to dictate. This skill comes about gradually through transmutation, concentration, and meditation.
Poetry is a deal of joy and pain and wonder, with a dash of the dictionary. - Khalil Gibran
To write, one must fulfill the three stages of initiation: imagination (perception), inspiration (recognition of the guidance of God, may He be praised and exalted), followed by intuition (comprehension).
Afterward comes editing, that's the mind! But first, we need to deepen our connection to our genuine inspiration, the True Genius within as mentioned by William Blake.