'Wherever we direct attention, we spend creative energy.' -Samael Aun Weor
Yes, the ego enjoys when it is fed, and many enjoy the sensations of desire.
This is the result of ignorance, a lack of discrimination or consciousness into such behaviors, which inevitably produce a lot of suffering.
However, most don't see this because they don't question what they experience.
For thirty years I sought God. But when I looked carefully I found that in reality God was the seeker and I the sought. -Bayazid al-Bastami